Under Armour buys MyFitnessPal and Endomondo

Under Armour Endomondo MyFitnessPal MapMyFitness

In its desire to be world’s largest digital health and fitness community, Under Armour buys MyFitnessPal and Endomondo for $560M, following HTC partnership. This follows on last year’s purchase of MapMyFitnes for $150 million.

Powered by more than 80 million registered users, MyFitnessPal is the leading resource for achieving and maintaining health and fitness goals, providing nutritional information for over five million foods, empowering its community to make better, more informed healthy-living decisions. Endomondo is an open fitness tracking platform and social fitness network. Utilizing GPS Endomondo provides users with the ability to map, record and share their workouts. Endomondo currently hosts 20 million registered users, approximately 80% of which are located outside of the U.S., providing immediate scale and increased international presence for the Under Armour Connected Fitness community.

Under Armour partnered with HTC following the unveiling of its UA Record app and fitness platform last month, and it opened UA Record’s API to allow third-party support. HTC will unveil its first smartwatch at Mobile World Congress in March and will link with Under Armour apps. Under Armour likely wants its UA Record app and fitness platform to become a one-stop-shop for rival fitness trackers like Withings, Fitbit, Garmin.